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Why review your business goals regularly?

Why review your business goals regularly?

It’s crucial for all business owners to set short, medium and long-term goals. However, it’s also important to review your goals every quarter to assess what you’ve achieved. Here are some reasons why.


Gain understanding

Reviewing your goals quarterly is a good way to check your progress and review what you did to get there. It will provide a good opportunity to understand your business better and what you still need to do to reach your longer-term goals.

Having a better understanding of your business will not only mean getting closer to your goals, but will also help you with the everyday running of your business. 

Break it down

Quarterly reviews allow you to break down your longer-term goals into smaller, more achievable ones. For example, if your goal is to increase revenue over 12 months, work out how much you want to increase it by each quarter and what you need to do to get there. Don’t forget each quarter will provide different revenue increases.

Once you break your goals into four shorter ones over 12 months, they will appear much more attainable.

Involve the whole business

Staff will be more inclined to work towards shared business goals, so consider using this opportunity to ask them about which direction they’d like to see the business to go in. They may also have their own goals they want to achieve. Offering employees rewards can also give them an extra incentive to work harder towards achieving goals.


Long-term goals are achieved by a lot of hard work over an extended period of time. Reviewing your goals regularly allows you to check if your business is meeting the milestones it needs to and to factor in any changes you need to make.

Quarterly reviews provide a good opportunity to assess and adjust your goals or change the way you’re working towards them. A flexible approach will ensure you don’t become discouraged if you’re not meeting the mini milestones you should be.

Celebrate the small wins

Quarterly reviews allow you to celebrate any short-term goals you’ve reached and motivate you for the rest of the year. They will also help you and your employees to be recognised for all the hard work you’ve done and give you the confidence to keep going.


It can be easy to get caught up in the everyday operations of your business and forget what your goals are. Regularly reviewing your goals provides you with a good reminder of what you’re working towards and helps keep you on track.

It’s important for you to set goals as a business, but it’s also important that you regularly sit down, review them and make adjustments. After all, flexibility will help you consider new ways to reach your goals and possibly even strive for something greater.

Regularly reviewing your goals will help you stay focused on the big picture. Here’s what else you can do to get further, faster.

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