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Could a culture code be the key to expanding your business?

Could a culture code be the key to expanding your business?

Your company culture reflects the values and behaviours of every person in your business. It can help align everyday work practices with broad company strategy, and it shapes your branding as well as your customers’ experiences.

By ensuring all business activities – from management decisions to customer engagement – are backed by the same basic values and business goals, a strong workplace culture can be a key driving force behind the growth of some of the most successful companies.

The concept of a workplace culture is also the motivation behind SlideShare’s Culture Code project, which gives businesses a platform for sharing their own unique culture and values – that is, their ‘culture code’ – with the rest of the world. A good example is a presentation by Sift Media, which outlines the eight basic principles that underlie the company’s beliefs, values and practices. To facilitate sharing and discussion around the subject on social media, participants are encouraged to make use of the #CultureCode hashtag.

Getting started

Whether you are working with 10 or 100 staff, it’s never too early to define your workplace culture as it can be difficult to change the behaviours of your employees once they’ve become entrenched. This is especially important if they represent a diverse range of backgrounds, beliefs and ages.

Even if this isn't the case, transforming your values and vision into a practical set of guidelines that everyone is happy to follow can be a daunting task. This is where #CultureCode can come to the rescue. Simply scroll through the SlideShare presentations available until you find a company that is similar to your own, and then draw inspiration from them. If you are in the hospitality business, for example, you may find the InterContinental Hotels Group code a useful resource.

Creating your own code

While researching the cultures of companies that have already ‘been there and done that’ can be a smart tactic, it’s worth remembering there is no one-size-fits-all solution. Rather than simply cutting and pasting from other sources, your own culture should be built on the beliefs, values and capabilities that give your company its unique personality and competitive edge. It is also likely that your company’s culture will continue to evolve over the years to keep pace with marketplace changes, new technology and wider cultural trends.

After all, it might eventually be your company’s culture code that other businesses look to for inspiration.

Organisations that have a strong customer-focused culture are more likely to experience sustainable business growth. Here are some ways to make sure your team is focused on putting the customer first.

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